If you’re aspiring to market your content to broad audiences, reach many interested people, and grow your brand or business through social media, Instagram IGTV is one of the best places to start in 2020. We would like to introduce you to IGTV view packs, the best way to grow your content after the recent changes to Instagram.
But, there are a few things you should know about Instagram, and their new platform, IGTV, also known as Instagram videos. Currently, Facebook, the parent company of Instagram, has decided to experiment in ways to alter how engagement and algorithms work on their platform. Removal of likes, for example, is a strategy to obscure how popular a piece of content is, and rely exclusively upon their internal algorithms to rank content, instead of letting users decide for themselves what’s hot or popular based on the number of likes they see on a post.
The decision to remove the like display came from years of Facebook battling workarounds to manipulate either their algorithms or the users’ experience. With early social media, many years ago, it was quite simple to cheat the system and make a profit off of the platform. All you would need to do is set up a page for whatever product or service you are offering, blast it with followers, likes, views, shares, and comments, no matter how low-quality or artificial they were, and voila, your content would reach an extraordinary number of people overnight.
Not only that, but it would fake the credibility of the page, group, brand, and lead to problems down the line. It was a big issue for the user experience. People would take to good faith that the metrics they saw, such as comments and likes were genuine, made by real users who value your brand, and would easily get scammed. Social media bots were making havoc on Facebook, and dishonest businesses were using the app not to enrich the user experience, but to make it far worse.
After many years of fighting these bots and various manipulative methods, Instagram has come up with the solution mentioned above. It’s still not live in many geographical areas, so many users still feel this is just a phase that will pass, and everything will be back to normal. That’s far from the truth. It’s currently being tested in various countries in Europe, Asia, and also in Australia. Still, we are highly confident that this update will go global during 2020, leaving way fewer options for businesses to market themselves on social media. If you are in the US or Canada, and this update is still not live for you, trust us, once it comes to you, it will completely change the social media game for all businesses, entrepreneurs, and influencers.
Don’t worry. This is where the concept of IGTV views comes into play. While likes will become invisible, and only half as effective as before, this has opened the way for a more refined marketing method. High-quality IGTV views, which are nowhere as easy to obtain as likes or follows, have become that much more critical now, and we want to tell you how you can benefit from them.